Smöl is built on the concept of the "Medley", a curated variety of small, gourmet dishes that allow diners to mix and match healthy bites with decadent treats. The visual identity captures this playful spirit through a handwritten-style font that enhances the brand’s bubbly and fun character.

We selected a palette of warm, vibrant colors to reflect the deliciousness of the food and the energy of a pop-up environment. The packaging was designed in contrasting cream and black, featuring bilingual typography in both English and Arabic to ensure accessibility and flexibility. This clean backdrop allows the colorful, geometric shapes of the logo to pop, creating a recognizable and joyful brand experience that stands out in the gourmet scene.