Rassif (Arabic for "Sidewalk") is more than a coffee shop; it is a witness to the vibrant chaos of Tripoli. For over 10 years, we have evolved its identity to reflect the city’s pulse. The signature bright yellow represents the intense Tripoli sun, while the intricate city illustrations, always featured on their takeaway cups, have become a hallmark of the brand.

In our 2025 uplift, we introduced vintage collage elements into the menu visuals to evoke nostalgia for the city’s "good old days." This project is a tribute to a long-standing relationship with a brand that is deeply woven into the fabric of its city and people.