Inspired by the spirit of British Columbia, Kermodee is more than just an apparel brand; it is a tribute to the "Spirit Bear" and the vast Canadian wilderness. Our task was to create a visual identity that resonates with all Canadians under the "Proudly Canadian" slogan. We developed a clean, modern illustration emblem featuring the iconic bear, designed to look as striking on a digital screen as it does woven into a garment label.

The color palette is a direct reflection of the Canadian landscape: a pristine snow-white base complemented by a signature "Canada Red" that serves as a bold, energetic accent. From the minimalist emblem to the high-quality garment tags and internal labeling, every touchpoint was crafted to feel elevated and timeless. The result is a brand that feels both local and premium, connecting Canadians through a shared love for their land and its rare natural beauty.