The visual identity for Alarda was designed to serve as a bridge between the raw, organic nature of the product and a high-end wellness aesthetic. We focused on a minimalist typographic approach that allows the heritage of the 13th-century craft to remain the hero, while introducing a contemporary structure that appeals to a global audience.

Our graphic intervention centered on the interplay of texture and luxury. We utilized a palette of deep olive green and warm greige to ground the brand in the earth, contrasted by a delicate gold-foiled olive branch on the packaging. This illustration was refined to symbolize both the botanical origin of the ingredients and the "gold" standard of authentic Tripoli oil production.